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REF Spring Seminar 2019 Brought Author Richard Franzi to Richmond, Va

March 5, 2019


REF members were fortunate enough to host fellow REF owner and facilitator, Richard Franzi at our spring seminar. Based on his best selling book "Killing Cats Leads to Rats", Ric led our members through a workshop about how to avoid unintended consequences of business decisions when made in isolation. Ric gave several humorous examples, such as "new" Coke (remember that flop?) to highlight what it looks like when senior leaders do not get an outside perspective before pulling the trigger on a major campaign or strategy. These are the types of thought leaders that REF is fortunate enough to have in its' national network.

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